Dainese buys AGV from the Belgian group Imag

As reported by Il Sole 24 Ore on 7/28/2007, Dainese has concluded the acquisition of AGV from the Belgian Imag, bringing back to Italy the ownership of the company specialized in motorcycle helmet. Indeed Dainese has had for a long time its line of helmets but they has never reached volume of sales similar to those attained by the apparel line. Dainese and AGV has been Valentino Rossi’s brands for as long as I remember, so, from a marketing perspective, it was the most logic move to make for Dainese to improve the return of image from its own investments. Other major brands are ARAI used by Hayden and probably the most fashionable; Nolan used by Stoner and then Suomy, Shark, Z-Lite. The helmet, more then the leather suit is linked to the rider’s personality, as matter of fact often we have to pay almost twice the price to buy a specific graphic used by our heros.
Dainese now can count on 2300 stores world wide, a number that it’s going to increase in the future: in NYC, a new store will be open in 2008. As of now, in the west coast we can order Dainese suits from any supplier that carry the Italian brand, but only a few people are so lucky to enjoy a perfect fit right out of the box. This is most likely the reason why the custom-made Vanson leather suits have been the choice of most American riders. In Vanson they use a very thick cow leather that is definitely sturdy but, at the same time, a bit too heavy. I have never weighted mine, even thought I am positive that it’s not even close to the Rossi’s 7.7-pound Dainese leather suit or the Pedrosa’s 6.6-pound made by Alpinestar: both of them are in kangaroo skin leather, a much lighter material that also offers more resistance and flexibility than cowhide.
Together, Dainese and AGC have almost 100 years of experience in creating and manufacturing products aimed to reduce the risks involved in motorcycle racing, a tremendous amount of knowledge now available under the same umbrella.