It would not belong to PMP if it wasn't for ....

Rally videos are finding space in the Pure Motorbike Passion blog only because it's Valentino Rossi behind the steering wheel. In his last rally experience Vale had crashed right at the beginning but this time in New Zealand he had a more cautious approach that paid off its dividends with a very respectable 11th place overall.
I have read that Rossi claims that rally has improved his motorbike skills and we can guess how, but what about changing tires? I have never seen changing a bolt on the bike because the only time he works on it, it's to apply the stickers, a ritual that has been going on since the beginning of his career.
By looking at the car, a Subaru Impreza sponsored by Imatra, I have noticed, once again, how good Rossi is at marketing himself. The Imatra brand was created by him some time ago and recently has been used to promote at least a line of sunglasses produced by the Italian company Safilo. This kid is a marketing genius: in the past 5-10 years his victories and after-race shows have attracted millions of people in front their TVs to watch the MotoGp events, no wonder that Ferrari before,and Mercedes recently, have been dreaming to import him to F1 or DTM.



Video source (1),(2), and (3)