Friday, February 02, 2007

Valentino Rossi from Camel to Fiat?


A rumor becomes truth in the moment everybody starts believing in that! Well, it has been more than a week that the media claim FIAT to be the new sponsor for Valentino. Several fans, including myself were not happy when Camel abandoned Biaggi for Rossi: it was not fair for the Roman rider and even from a marketing point of view it was questionable to see two declared enemies to end up with the same colors. Also it could be just a coincidence, and it’s the feeling of a slightly superstitious person, but Biaggi, Barros and Rossi had “difficult” seasons under the Camel sponsorship. Luckily last fall we had the opportunity to change the cards on the table and after a few months of speculations and poultry producers displayed on the # 46 bike it seems that we have an Italian sponsor!!!! It seems that the Italian automobile manufacturer will sponsor him for …another two years in Yamaha (read Jim's article in Armchair Bike Fan) .
FIAT owns Ferrari and it has been very successful over the years in WRC, a sport that Rossi has been taking in consideration as new profession once he will leave MotoGp. The Italian company has been searching a good testimonial for his cars and in particular for the new 500, and who could be better than Valentino?

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