The Imatra brand that Rossi has been promoting in and outside the track is more than a simple brand of sunglasses produced by Safilo and advertised by Rossi. The Gilmar Group owned by the Gerani family uses the same brand name for a line of street-style clothing. What is interesting about the whole marketing operation is that the IMATRA RC Inc. name is the same name of a mysterious Imatra Rehabilitation Clinic. As explained by the Gilmar Group, the clinic was founded in 1965 in Tampere, Fynland by a certain doctor Bernie Rhodes and then transferred to Savan River in Tasmania. The expensive and luxurious centers are used by rich and famous people to recover from “the temporary excesses ..”: their clients range from rock stars to Hollywood actors, from sport champions to powerful politicians.
According to Spot and Web, Media Communication Magazine, last fall Rossi along with the tennis-hippy Ion Tiriac, the adventurous Mike Horn, and others met the Indian doctor Ali and the photographer Monty Shadow in the Prague Imatra Clinic to promote the 2006-2007 winter clothing line inspired to the most prominent and original clients of the clinique.
Almost to confirm the “special” services provided by the Imatra Centers, I have not been able to collect further information about the clinic: I am just wondering if some special medical secret is behind the bionic skills of the 7 times World Champion.
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